19 Feb Youth Market Competition
Are you hosting a Youth Market for #LYLM2016?
We’ve teamed up with the National Market Traders Federation and we are asking youth market operators to put forward their brightest and best to take part in the National Youth Market in September.
Since 2014 we have been encouraging market operators to host youth events and have worked closely with The Teenage Market who now have over 25 locations across the UK hosting regular events. We all know markets are great platforms to launch and grow small businesses. But do young folk in your community know this? Let’s reach out to them in 2016 and get them involved.
Engage with colleges and universities, offer some business advice to young traders, give them a cheap stall or a pitch during LYLM and shout about their achievements on social media.
Position this activity as a competition or a start-up scheme, provide a rent incentive to trade over the summer months and support your best young traders to trade at the National Youth Market.
THE BIGGER PLAN
Stage 1: Decide on the best way to integrate a youth element into your market offer – this could be a dedicated zone within a traditional market or a series of specialist youth markets.
Stage 2: Showcase this activity around youth entrepreneurship during Love Your Local Market and tell us what you’re up to so we can help promote it.
Stage 3: Nominate three young traders to represent your area at the National Youth Market (best business plan, best product, and best stall) and help them to submit applications to the NMTF.
Stage 4: Support this group of young people to trade through the summer months on your regular market – offer them rent incentives, business support and buddy them up with proactive traders.
Stage 5: Attend the National Youth Market in Manchester, 2 and 3 September, and support your market champion to compete – they could be crowned National Young Trader of the Year!
Stage 6: Evaluate the whole process and consider integrating the scheme as standard into the operation of your market. Could you hold a series of youth events throughout the year?
Prizes: £500 to the National Young Trader of the Year and £200 each for two Highly Commended Traders. All three will get free membership to the NMTF for one year to support further trading!
WHY GET INVOLVED?
Make Connections: Open up new opportunities for your market by working with colleges, universities, youth groups, and training providers – so much can be achieved working in partnership?
Learn Skills: Millennials, young people born between 1980 and 2000, are early adopters of technology – websites, social media, cashless payments; these come as standard for young traders.
More Customers: Millennials are more likely to target customers who are like them – they prefer to share and co-create with their customers; attracting a young demographic to the market.
Destinations: Young traders create multi-channel brands to give customers more reasons to visit them. They create experiences to inspire loyalty and keep customers coming back to see them.
Move Forward: All the above encourages the rejuvenation of a market, contributing to the creation of a diverse retail and leisure offer for your local community.