25 Sep I’m dreaming of an #lylmxmas….
Oh no wait… it’s not a dream any more. Huzzah, some of you lovely folks out there mooted the idea of a Love Your Local Market Christmas back at the end of the 2013 campaign in June and here it is!
This week we have been in Torquay attending the totally brilliant Nabma Conference. Now Nabma are the drivers behind the whole campaign as the official ‘voice of Market Operators’ so we were pleased and proud that LYLM got put on the agenda as one of the opening topics. We heard from the fabulous Steve Pickering, Market Manager at Warrington Market who told delegates all about the amazing activities they got up to over the Love Your Local Market fortnight between 15th – 29th May this year. Steve’s overriding message however was to involve as many different groups in Love Your Local Market as you can. So whether you want to involve your local arts groups, heritage organisations, teenagers from the local college or council delivering a carbon reduction in travel plan….. get these folks involved and the bustle in your town centre will take on a life of it’s own.
We also heard in the session from the ROI Team who have now 95% completed the official evaluation on the impact on this years campaign that can be found at: ‘LYLM 2013 Evaluation‘ though we are still awaiting metrics that include footfall counts. Following on from ROI, delegates then heard all about the fantastic collaboration this year between the National Market Traders Federation and Live UnLtd, an organisation committed to providing funding and support for 11-21 years olds who want to change their world for the better and you can find out more about this in their inspirational video below.
The talk of markets involving young people however, paved the way for the announcement of our primary goals for LYLM in 2014, which is to pollinate the idea for market organisers to hold 100 Youth Markets across the UK at our Regional Roadshows in February – and so it was the turn of the Barratt Boys to take to the stage at the Nabma Conference and I think it may be fair to say that they stole the show. For any of you who have not heard of the energy and enthusiasm these young brothers have put into the markets industry in the past year you can find out more on their website…. but this is all about to change as the brothers launched the ethos of The Teenage Market to Operators as they have now found a platform to deliver their concept to a wider audience.
But before all of that massive excitement our Campaign manager Ellie Gill was able to make a little announcement about Love Your Local Market Christmas…. so we would urge all 696 markets that took part in this years campaign to drag out the bunting and the banners and add the LYLM logo to your marketing material. LYLMxmas is really all about keeping the profile of the campaign in the public consciousness…..if you can get involved in this way we for our part will be aligning the Media Pack to reflect this extra dimension to the campaign and have pledged to put the resources in place to get our Social Media Manager Beth Ward on board to assist with highlighting your activities in addition to listing the events you shall be holding up and down the country….. so I hope you will join us in our Huzzah!