23 Feb Hemingway Design
No stranger to a market….we’re dead chuffed here at LYLM HQ to be talking to the lovely Wayne Hemingway about the possibility of one of his fabulous Festivals of Thrift or Classic Car Boot Sales being part of #LYLM2015.
Starting out on a £6 market stall in Camden in the eighties when ‘vintage’ was still second-hand, Wayne and his wife Gerardine soon built the business that became Red or Dead. Having emptied their wardrobes to help fund a band that Wayne was in, they took home £80 on their first day and got the ‘market bug’. Within a year, with stock coming in from around the world, they had 16 stalls and had expanded into the old Kensington Market, which would be when I bought my first (and only) pair of Doc Martens off them.
By 1995 after 21 seasons at London Fashion Week and with a host of awards including Streetstyle Designer of the Year for three years from the highly acclaimed British Fashion Council, Red or Dead was sold for a multi-million pound deal with a staff of over a hundred and a string on shops.
These days Wayne and Gerardine run Hemingway Design which is responsible for some really cool housing and community projects. The company also has a lot of interest in entrepreneurship and Wayne is a Youth Ambassador for the Mayor of London’s: Team London project that has similar aims to Love Your Local Market. We first got in touch with Wayne to talk about all the thousands of incentivised stalls that encourage young people to test trade ideas which was the start of our friendship.
There is a lot going on at Hemingway Design and on top of everything mentioned above, there are also over a thousand traders on their books who attend The Vintage Festival, Festival of Thrift and The Classic Car Boot Sale and it is one of these projects that we hope will be taking part in #LYLM2015. The phenomenal success of these events that see 10,000 people turning up over a weekend lay at the heart of what we are trying to achieve with Love Your Local Market. As Wayne says ‘A well-curated market can be at the very heart of that human getting together’ and so have seen for the last two years with thousands of people getting involved with over 4,000 LYLM events.
We are delighted to have made a new friend and to have found someone so upbeat about the markets industry. We look forward to working with Hemingway Design and the rest of the vintage crowd who also love a local market.[divider icon=”adjust” style=”none”]
Wayne’s Top Tip – ‘It is all very different from starting out on the internet as many designers do now. The internet is great, don’t get me wrong, but be multi-platform and experiment with a market stall as well. It gives you that opportunity for what you’ve made to be touched and felt by customers, for them to meet you and like you.’
Photos and detail with kind permission of Wayne Hemingway.
Wayne and his daughter Tilly once again took part in the London Marathon this year to raise money for Oxfam
You can still make a donation to this great cause by visiting Wayne and Tilly’s Just Giving Page