Geraud Markets Liverpool

Geraud Markets Liverpool

GML-logoGeraud Markets UK are the main sponsors of Love Your Local Market and today as part of our #MarketBiz15, where we feature a Market Industry business for each day of #LYLM2015, we are looking at the impressive portfolio of markets the company is responsible for in Liverpool.

It is an historic day for the city and Geraud Markets Liverpool are celebrating not only Love Your Local Market fortnight but holding a special market to mark the arrival of the Three Queens.  For the first time in 75 years, the city will be welcoming the Cunard Line ships The Queen Mary 2, Queen Elizabeth and Queen Victoria.

For a flavour of the exciting market that has been taking place to commemorate the occasion, see their Youtube video below and you can stay up to date with what is happening throughout the day by following @GeraudUK on Twitter.

Company History

On 7th April 2003 Geraud Markets UK entered into an agreement with Liverpool City Council to establish the joint venture company Geraud Markets Liverpool Ltd (GMLL).

Geraud Markets Liverpool Ltd is the largest and most successful example within the UK of a Public Private Sector Management Partnership of local authority markets. GMLL in partnership with Liverpool City Council now runs over 1,200 regular market days each year. In addition to this there are over 100 Speciality Event Market days, providing residents and tourists with access to excellent choice, value and quality.


 Geraud Markets Liverpool Ltd’s partnership ethos and objectives are underpinned by a challenging and ambitious vision for the City Council’s market service that is governed by the following mission statement and principal strategic objectives:-

GMLL Mission Statement

“To achieve the renaissance of the City’s markets, restoring them to their former prominence in social, cultural and economic life through a wide range of shopping and trading opportunities, offering quality and choice to the local community and visitors to the city.”

Creation and Management of GMLL

The initial focus of the partnership was to ensure the successful service transfer from the City Council to the newly established company, ensuring service continuity and addressing the ongoing financial difficulties that had characterised the existing service for many years.

As part of the business planning process, the partnership developed its initial business plan with the principle aims to expand and improve the quality, efficiency and effectiveness of the service delivery in the City of Liverpool’s markets.

An essential element of the business planning process was to agree a service improvement action plan that would assist the partnership in monitoring performance and achievements against each of the objectives.

The plan is used as a key management tool to assist GMLL in making the step change required to deliver the future vision for the markets service. The plan encompasses all aspects of the partnership’s management including: Finance, Human Resources, Service Delivery, Innovation, Sustainability, Investment, Communication and Performance.

The prime Aims & Objectives of the plan are: –

  • Continually improving quality services to stakeholders through a vibrant, modern and profitable alternative retail shopping experience

  • Satisfying the needs and expectations of all stakeholders

  • Increasing accessibility to markets

  • Contributing to the health and well-being of the community

  • Treating all stakeholders with equal respect

  • Complementing the city’s retail and shopping strategies

  • Contributing to the city’s environmental, regeneration and business development strategies

  • Developing responsive and responsible staff through support, training and development

  • Continually improving markets to deliver best value

  • Raising the profile of the Market’s Service

Operators Groupe Geraud UK are the main sponsors of Love Your Local Market and currently run over 200 Speciality Market event days each year, working alongside over 30 Local Authorities including Glasgow City Council, Aberdeen City Council, Liverpool City Council, London Borough of Ealing and Cheltenham Borough Council.  Over Love Your Local Market fortnight we have featured the Market Village sites they manage in the Northeast and Scotland, the Midlands and South, Brixton Village and Market Row and the Award Winning Keswick Market voted Best Outdoor Market in the Great British Market Awards.

For more information about them visit: