Darlington Markets

Darlington Markets

Darlington Markets Big Market Event was one of the featured #MarketBiz15 during the 2015 campaign!

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Q: So what new start opportunities are offered by Darlington Borough Council?

  • Incentives – ½ price for first time at the market, Full Price for the second visit and ½ for the third week but they have to be consecutive weeks.
  • Training – Social media training sessions are offered to traders in the Market Hall and on the weekly outdoor market – to enable stall holders to learn how to set up their own Facebook and Twitter accounts.
  • Social Media – Darlington Markets has a Facebook page with over 1,200 likes and also a Twitter account with over 350 followers. News stories, opening times, market closures, new businesses, events in and around the market and town centre, special offers and promotions, posters, leaflets, images.  New and existing traders are provided with help and support on promoting their individual businesses via social media. All new traders receive full coverage through social media and press – this will provide detail on what the stall offers, along with images to support this.

Q: Is social media important to your organisation and do you use it? 
Darlington Markets has a Facebook page with over 1,200 likes and also a Twitter account with over 350 followers. News stories, opening times, market closures, new businesses, events in and around the market and town centre, special offers and promotions, posters, leaflets, images,

New and existing traders are provided with help and support on promoting their individual businesses via social media. All new traders receive full coverage through social media and press – this will provide detail on what the stall offers, along with images to support this.

During the LYLM fortnight there will also be social media training for market traders to help encourage them to become more digital in their way of working and promoting their business.

Q: What examples of innovation can you share with us?  

Offering a stall for £10 for the day at the BIG MARKET event and also as a day trail are offering a pop up stall in the Victorian Market Hall during the LYLM fortnight to not only attract new market traders but to celebrate the existing markets and encourage young entrepreneurs to try out marketing trading in Darlington.

Q: How do you promote links with the local community? 

Poster competition for the local school children. The completion is to create a poster of the most beautiful fruit and vegetable stall in the world. The children can design any kind of stall they want with lots of fruit and vegetables and brightly coloured. A selection of these posters will be displayed in the Market Hall on the day of the BIG MARKET event for everyone to see. The child with the winning poster will receive a prize of a summer pass to the Dolphin Leisure Centre. There were also spot prizes.

An exhibition roadshow has proactively reached and engaged with new audiences, such as exhibiting at the local colleges, local workforce and the busy town centre.

Posters have been displayed on the local Arriva busses that circulate in and out of the surrounding areas of Darlington and the town centre. These have also been distributed throughout the council’s venues and the town centre shop windows.
An audio advertisement was produced for the fortnight in the Market Hall, promoting the campaign and the event.

Q: Can you tell us a bit about working with local partners? 

Darlington Markets are successful in working with colleges, schools, local businesses, Distinct Darlington – Business Improvement District, Market Traders Federation, Northern Echo, Arriva busses, Civic Theatre, Heart and Star Radio.

Q: Anything else?

Wannabe market traders were encourages to set out their stalls in Darlington to set out their stalls in Darlington as part of the national markets celebration.
Darlington Markets joined more than 1,000 markets across the country for the ‘love your local market’ campaign. To mark the campaign, new traders are being offered an outdoor stall in Darlington for £10 at the Big Market event or a pop up stall in the Market Hall over the LYLM fortnight.

The Big Market event featured 50 regular and specialist market stalls, street theatre, live music and family entertainment, including Morris dancing held at Joseph Pease Place.
The campaign highlighted the importance of our historic markets in the heart of the community, not only for retail but as a valuable focal point to bring people together.

The aim of the event was to attract new market traders, celebrate the existing markets and encourage young entrepreneurs to try out market trading in Darlington.
A comprehensive social media schedule and marketing plan was developed to attract new traders, young entrepreneurs, students, small businesses, visitors and residents of Darlington.

Ih a variety of different ‘What’s on’, events listing sites.
An audio advertisement was produced for the fortnight in the Market Hall, promoting the campaign and the event.

Entertainment Programme:

Outdoor Market – Town Centre
• Buskers Re-Launch (a variety of musical buskers performing around the town centre
• Morris dancers performing in the town centre
• Slinkies Street Theatre Show (Bedlam Oz Human Slinkies) performances in the town centre
• Identity Theatre – young person’s theatre performance in the town centre
• Bag Pipes
• Mexican Music
• Comedian, Lee Kyle
• Human Statue Street Entertainer
• Move More Team – a variety of sports activities in the Market Square
• Exhibition of reproductions of drawing by Yvonne Talbot in the Market late 1980’s

Victorian Market Hall
• Local artist demonstrations
• A programme of arts and craft activities by the Bridge Centre for Visual Arts
Market Square – opposite Victorian Market Hall
• Dimensions Dance
• Paul Hamilton Boxing & Martial Arts Academy
• Gaelic Football
• Tennis