Types of Market

We have a market tradition in this country stretching back millennia and in that time many different types of markets have sprung up.

 

Before the planning of your market starts in earnest you may consider putting together a small focus group to consider which type of market is going to work for your community based on the following:

 

General market

A general market does not have a specialist focus and is one where all traders are welcome.

 

Local produce market

This not only refers to locally grown and produced food items but arts and crafts as well.

 

Specialist market

With the rise in popularity of specialist markets, a common approach for new market initiatives is to mix and match around a number of themes, including that of the general and local produce markets, affording the local community the ultimate flexibility and you may want to consider the following:

 

Art – the arts as we know can be a powerful economic driver, and art markets have the capacity to drive high visitor numbers to your local area as well as offer a central space for artists across a wide range of mediums to gather.

 

Car Boot – even the lowly car boot is getting something of a makeover of late, with the likes of Wayne Hemingway putting on The Classic Car Boot. Car boot sales also offer a great way to raise money for charity and given a re-used, repurposed and recycled edge can satisfy a local communities need for sustainability

 

Country – part of a national membership, Country Markets see local cooks, makers and bakers coming together as a co-operative to provide fresh, homemade food to their members who order in advance.

 

Craft – often seen as a regular feature of rural town halls and other municipal buildings, part of the folk and craft revival has seen an increasing number of crafters putting on ever more adventurous markets for a younger audience.

 

Farmers’ – a membership organisation accredited by FARMA, farmers’ markets have rules concerning provenance of products sold, ensuring that only primary producers sell products on their markets from within a 30 mile radius, though the latter can have regional interpretations.

 

Food – unlike those markets concerning food that have previously been mentioned, a specialist food market will be concerned with a wide range of quality producers, with their own set of criteria as to the geographical location of the goods offered and may even be themed regionally, or internationally or indeed have an environmental purpose where all goods sold are required to be either organic or biodynamic.

 

Vintage – also known of course as antiques markets, the vintage scene indicates no signs of losing favour, devotees often basing lifestyle choices around a particular era, but can also see markets featuring products such as vinyl records and even cars.

 

Youth – a relatively new phenomenon encouraging young people to be entrepreneurial, with the additional element of offering performance space, often giving the markets an almost festival-vibe.

 

NEXT >> Control and Management

 

 

CASE STUDY – Haverhill Youth Market

 

Great British Market Award winners, Haverhill hosted their first youth market in 2014 as part of the Love Your Local Market celebrations.
Held in conjunction with local schools and Haverhill Town Council, youngsters keen to start their own business were encouraged to try their hand at a pitch and test out their enterprising ideas.
Cllr Alaric Pugh, St Edmundsbury Borough Council cabinet member for economic growth, said: “Each of these stalls is a small business and we are always keen to look for new ways to support the economic growth of the market and of small businesses in general, and to encourage residents living in and around the town to shop locally.”