Promotion

Promotion of your market will need to start in the planning stages and be an ongoing process for the venture to succeed.

 

As with any business a good marketing strategy will ultimately determine the success or failure of your market which, at its most basic level, requires two things, enough stalls and customers.

 

Choice is an essential part of any good business but to supplement choice it is important that your market can provide interest, a good layout and attractively presented goods. We have already determined in previous chapters that a good information stall on your market, word of mouth, social media, SEO and a good website will attract traders to your market but don’t forget that markets can also offer the transparency that your traders bring with them, offering consumers a chance to meet them, learn from them and hear their story.

 

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