However basic your market project there are certain items that are essential.
Market signs, banners, leaflets and posters
Tourist information and community leaflets
New trader information
Cash and Credit Card Collection Equipment
First Aid Kit
Access to office equipment
The last item may be viewed by some as a far cry from a basic essential, but with smartphones and tablets increasing ability to carry out such a wide range of functions there is always the possibility that the item before; ‘access to office equipment’ is by and large redundant. Furthermore this facility gives you on the ground access to perhaps the greatest asset in your marketing arsenal – access to social media.
Recommendation: Information Stall
As well as signs being a great idea for people around town or visitors to find your market, what happens when they get there and want to find out more? An information stall is a great way to get across what your market is all about; how it supports the community; what projects profits get ploughed back into; how to become a market trader or join up as a ‘friend of the market’; what foods are in season, or even what price similar food items are selling for in the local supermarkets, as well as information about the local area, or how to find out about the market online.
It may be decided that in order to best reflect your town or local area, that the provision of uniform market stalls for traders be taken, in which case there are a number of additional items that may warrant consideration.
If you are going to be running a market with ten stalls and you have found the funding for ten gazebos, that each get lent to the stall holders to bring along themselves, then there is not a great deal more that needs to be thought about. You may also set about a policy whereby stallholders provide their own stalls to a certain specification.
However if for whatever reason you do not wish your stallholders to be responsible for your assets or if your markets is expected to have twenty, forty, sixty stalls then there are big implications for your operation, not least of which is the cost of purchasing your favoured form of market cover.
Traditional cast iron market frames and the cost of a tarpaulin can start from as little as a couple of hundred pounds but even at this level, with a multiplying effect your start up costs of your market can run into thousands of pounds.
However, you may feel that high quality umbrellas or gazebos are better suited to your location and these can range from around £500 each to over a thousand pounds and then there are the add-ons such as weights, side sheets, supporting legs and a wide range of other equipment, contributing to a market set-up running into the tens of thousands.
The average market umbrellas weighs in at around 30lbs, with an additional 40-80lbs of weights needed for adverse weather conditions. You can very quickly be looking at a weight running into many tonnes.
If large weights are estimated for your market cover you may find that if storage cannot be made available adjacent to the market where the provision of large trolleys makes set-up a viable option, you will need transport in the form of a flat-bed truck or large van at a minimum and rising to a need for a lorry.
Whatever type of market cover you decide on, it is inevitably going to need to be stored securely. If your market does not operate frequently, you are also going to need to consider a space that allows your equipment to air if it was last packed wet and inevitably with the British weather you are going to need to make repairs, so a workshop area would also be an advantage.
In addition to your market cover you may also need to find storage solutions for road barriers, cones, banners and signs and even your vehicle.